Can You Have More Than One Etsy Shop? Comprehensive Guide

Eventually, you may realize that Etsy store has too many listings or you simply want to open new niches. The key question is: Can you have more than one Etsy shop? The answer is yes, but there are certain conditions under which opening multiple stores is advisable.

In this article, we are going to discuss when and how you can open another shop, what are the pros and cons, and how to promote and manage multiple shops on Etsy.

Can You Have Multiple Etsy Shops?

Yes, Etsy permits sellers to run more than one shop. However, it’s important to remember two key points:

• • Separate accounts: Every single Etsy shop has to be connected to a different account.
  • Unique email address: Each new Etsy shop needs a separate email address for the account.

Pros And Cons Of Running Multiple Shops on Etsy

Operating more than one Etsy shop offers several advantages, but it also comes with its own challenges. Here’s a quick breakdown:

Pros:

• • Sell in different niches: Having multiple shops also enables one to explore different categories or markets in products.
  • Reach more customers: Specialized stores may be opened for different audiences.
  • Test different strategies: Every shop can have its own price, promotional, and brand image strategy.
  • Unified financials: You can use the same bank account number and credit card account for all your shops.

Cons:

• • Time-consuming: Multiple shops require additional time because the merchant has to be aware of inventory, advertised products, and communications for each store.
  • Increased costs: Multiple shops result in increased Etsy fees, advertising costs and the need to use other third-party solutions.
  • Multiple logins: The worst thing is that you will have to log in to the different accounts, which can at times be rather inconvenient.

When Should You Create Multiple Etsy Shops?

Exploring New Niches

If you want to expand into a new niche, starting a new Etsy store is a great way to target a particular audience without harming the first store’s reputation.

Managing Too Many Products

At other times, one shop winds up being filled with all sorts of items, from clothing to souvenirs. In such cases, making a second shop for the particular categories of products makes more sense in terms of sorting your offers. For instance, you could start a store to sell only clothes and another store to sell home decor products.

Reducing Shipping Fees

You can be able to change the shipping fees depending on the areas you are serving when you open several stores. For example, a shop located in the USA could provide free shipping while another shop can serve international customers under different policies.

Selling Digital Products

If you plan to sell printable products, including planners, printables, and wallpapers, etc., you might find it useful to open a second Etsy store for these items.

How To Open A Second Etsy Shop:

In fact, you should note that opening another Etsy shop is pretty much like opening the first one. However, you will need to follow these extra steps:

Step 1: Create a New Etsy Account

First, you’ll need a new email address for the second shop.

• • Sign out of your existing Etsy shop, or open another web browser to visit Etsy. For instance, if you are using Safari browser, switch to Chrome or Edge browser.
  • On the homepage of Etsy, navigate to the top right-hand corner; there you will find the “Sign in” button; click on it and then click on “Register.”
  • You have to use the new email address to create a new Etsy account.

Tip: You can fill in your personal information in “Your Account” settings immediately or complete this step later after opening the second shop.

Step 2: Verify Your Email

Next, Etsy will send a confirmation message to the new e-mail address that you are using at the moment. Click on the link in the email to verify the user account.

They illustrate that this step has to be made before you can go ahead and open a second shop.

Step 3: Set Up Your Etsy Seller Account

Once you confirm your email address, congratulations! You now have a buyer account. To switch it to a seller account:

• • Click the “Your Account” icon on the right top corner of the page and select “Sell on Etsy.”
  • After that, follow all the following steps that you follow when you create your first shop, like setting preferences, shop name, and product listing.

If you want to get a more in-depth guide on selling on Etsy, then you can also check out this ultimate guide on How to sell on Etsy for beginners.  

Good to know: For billing needs, you can use the same bank account and credit card in all your Etsy shops.

How to Manage Multiple Etsy Shops Effectively?

If you are overwhelmed by the amount of products that you offer on your Etsy shop or if the products that you are offering are no longer relevant to your business personality, it may be time to open another shop. Though managing multiple shops on Etsy has its own shortcomings.

3 Common Challenges of Managing Multiple Etsy Shops:

• • Time-consuming management: Juggling between several shops is not an easy thing. You will have to transfer from one account to the other, constantly check them, and make sure each is current.
  • Manual product uploads: Every shop involves inputting the details of the products individually, and it can be quite cumbersome.
  • Increased risk of human error: They add that managing several shops is challenging when you are on your own since it comes with high chances of making mistakes.

Best Practices for Managing Multiple Etsy Shops:

Many people run multiple Etsy shops and while this can be quite daunting, there are some tools and ways to make the work easier. Here are a few best practices:

• • Log into different web browsers: They specify that Etsy only permits one account to be logged in at a time, so assign each shop its browser. For instance, have one shop open with Chrome, another one with Edge, and yet another one with Safari.
  • Use the “Sell on Etsy” app: This application can be downloaded both for Android and iOS users and enables the user to work with different shops at the same time, track orders, communicate with clients, and advertise products. Promotion can also be configured and analysis can also be done to monitor the operations.
  • Implement a multichannel selling solution: With the help of any of the suggested tools, you can control all your Etsy shops. This makes it easier to manage inventories, orders, and listings across the various channels.

By using these strategies, you can simplify the management of multiple Etsy shops and maintain control over your business operations.

Conclusion

Multiple shops are an efficient way of growing your business and also finding new opportunities in the market to open. However, this also presents its own difficulties, notably with regard to time and schedule issues and also consistency. The answer to the question “Can you have more than one Etsy shop?” is simple: yes, but thorough planning and the proper tools are crucial. Hence, it is possible to operate several shops on Etsy while ensuring business organization and using helpful apps and multichannel solutions.

For more knowledge on how to develop your Etsy store or if you want to know more about multichannel sale solutions, you can visit the Masstic for more ecommerce tips and insights today.

FAQ – Can you have more than one Etsy shop?