How To Add Banner To Etsy Shop Aesthetically [2024]

Since your Etsy banner is the first thing that your potential customers see when they visit your Etsy store, it can be a deal-maker or breaker. Therefore, if you want to make a good first impression with your shoppers, knowing how to add banner to Etsy shop properly is a must.

Don’t worry! In this tutorial, we will walk you through an easy guide on how to add a banner on Etsy aesthetically.

Bonus: We will suggest some best practices and give you some cool banner ideas from other Etsy stores for inspiration and more.

Let’s dive right in!

Etsy banner types and their size specifications

Before we show you how to add an Etsy banner, it’s important to note that Etsy has three main banner types with different size specifications. So, make sure you have the right size before uploading. Otherwise, your Etsy banner would appear distorted or pixelated.

Here are five Etsy banners and appropriate sizes for each type:

Banner type	What is it?	Size
Big banner	A large-sized image at the top of your Etsy store.	Minimum: 1200 x 300 pixels Recommended: 1600 x 400 pixels
Mini banner	Similar to the big banner, but at a smaller size	Minimum: 1200 x 160 pixels Recommended: 1600 x 213 pixels
Carousel (Etsy Plus users only)	A set of multiple changing pictures	Recommended: 1200 x 300 pixels (Up to 4 images)
Collage (Etsy Plus users only)	A single picture made up of multiple smaller images	For 2 images: 600 x 300 pixels (minimum) For 3 images: 400 x 300 pixels (minimum) For 4 images: 300 x 300 pixels (minimum)
Receipt	A small picture that shows up on your customer receipts	Minimum: 760 x 100 pixels

How to add banner to Etsy shop?

It is actually easy-peasy to add banner to Etsy shop. Follow the steps below and you should be doing fine:

1. Go to Etsy.com, then navigate to your Shop Manager.
2. Click on the pencil icon right next to your shop name under Sales Channels.
3. Click + Banner to showcase your brand and listings at the middle top of the page.

4. Select the type of banner you want and click Done

 

5. Next, select Add an image and choose the file you want to upload.

 

6. Click Save and your Etsy banner is all set.

 

Bonus: How to change Etsy shop banner?

If you want to change to another banner, simply click Change layout, and then repeat the process: choose banner type > upload your image.

 

Best Etsy banner makers: editor’s picks

If you don’t have an Etsy banner in place yet, perhaps you will need an Etsy banner maker. Here are some of the author’s top picks:

Etsy banner tool	Key features	Best for	Pricing
Canva	+ User-friendly interface + Wide range of templates + Drag-and-drop functionality	Beginners who are looking for an easy-to-use, free design tool.	Free plan available; Pro plan starts at $12.99/month
PicMonkey	+ Etsy-specific templates + Photo editing tools + Brand kit feature	Etsy shop owners who want tailored templates and easy-to-use branding tools	Starts at $7.99/month
Adobe Express	+ High-quality templates + Integration with Adobe ecosystem + Quick editing features	Those who want access to premium design assets and easy integration with other Adobe tools	Free plan available; Premium plan at $9.99/month
Adobe Photoshop	+ Comprehensive editing capabilities + Industry-standard software + Extensive customization options	Etsy sellers with advanced design skills who need complete control over every aspect of their banner.	Starts at $9.99/month

Best practices to make your Etsy banner stand out

Apparently, it takes mere seconds to add banner to Etsy shop. Hence, the real art lies in making your Etsy store banner stand out from the crowd, and ideally, draw in your potential shoppers’ attention.

Though there is no fixed recipe for optimizing an Etsy banner, a general rule of thumb is that you should follow these best practices diligently:

• • Make sure your banner has the right size: As we were saying, the first thing you need to pay attention to is Etsy’s banner size and make sure your banner is sized properly.
  • Feature your best products: Create a visually appealing banner that includes multiple products from your collection so shoppers can have a quick overview of your product range and style.
  • Maintain your brand consistency: Align your banner with your Etsy shop’s overall brand aesthetic, including colors, fonts, and style, to create a cohesive shop appearance.
  • Optimize for mobile viewing: Design your banner with mobile users in mind, as many shoppers browse Etsy on their smartphones.
  • Highlight your unique selling points: Use your banner to showcase what sets your shop apart, such as competitive pricing or eco-friendly materials and more.

Some cool Etsy banner ideas to steal from

If you don’t know where to get started with your Etsy banner design yet, let’s take a look at some Etsy banner ideas from other Etsy stores.

1. Showcase products

Featuring the best photography of your products could never go wrong. Consider creating a collage of your best-selling products or a lifestyle image showing your items in a real-life setting.

 

2. Feature your brand’s social media and website

Do you sell on other channels besides Etsy or have social media accounts you want to promote? If so, it would be a no-brainer to integrate your online presence into your Etsy banner by including icons or handles for your social media accounts and website.

 

3. Current deals

Don’t be shy! Etsy banner is a perfect place to highlight your ongoing promotions or special offers, especially if your target audience is price-sensitive shoppers.

 

4. Show awards or testimonials

Your shoppers won’t make a purchase if they do not trust your brand enough. Therefore, if you plan to add banner to Etsy shop, an idea you can try is to display any awards, certifications, or notable press mentions that you have.

 

Final words

If you want to catch your shopper’s attention and leave them with a long-lasting impression, a killing Etsy banner can make all the difference. So, Masstic team hopes after reading this guide, you can know how to add banner to Etsy shop properly and aesthetically.

Our advice? Follow the Etsy size guide + Regularly refresh and A/B test your Etsy banner to pick the banner that resonates most with your customers.

Frequently asked questions