Etsy views vs visits – which is more important to a seller like you? From our experts’ viewpoints, both are crucial and need checking up frequently. To get you a better understanding of these two metrics and our statement, we have rounded up this article with highlights.
Particularly, in this article you’ll learn:
- Views and visits on Etsy are just slightly different but each can tell a lot about your shop.
- These two simple metrics don’t always go hand in hand.
Those are the overall content we’re about to deliver to you. Ready to uncover them yet?
If yes, let’s now dive deeper and answer the question: What’s the difference between a view and a visit on Etsy?
What are Etsy Views?
Etsy views are a metric, which counts the total times that your listings have been viewed. This means every time a person clicks on your listing or Etsy shop to check it out, you’ve got one more view.
Is an Etsy view included in your shop reports if it comes from a different platform? The answer is no. For instance, you upload your product images to Instagram or Pinterest and insert the listing URL. If an interested customer views your uploaded product images on such platforms but doesn’t click the URL, it won’t be counted as an Etsy view. Etsy reports only count a view when a person views your listings directly on Etsy.
In our mentioned case, given that the person views the images and actually clicks on your inserted URL, Etsy will count it as a view and a unique visitor.
Now as we speak of Etsy views, how can you check this metric on Etsy? Here are the steps:
- Log into your Etsy account and go to Etsy Shop Manager.
- As you go to your dashboard, click Stats.
- There you can check Etsy views, visits, orders, conversion rates, and revenue.
Next on our topic Etsy views vs visits, let’s talk about your shop visits.
Notes: Can you see who views your Etsy page? No, you can’t. For privacy reasons and community regulations, Etsy won’t show who has viewed your Etsy shop. You can only check how many views your shop has got.
What are Etsy Visits?
Visits are another crucial metric for any Etsy merchants. So, what is it, exactly?
While views are about how many times your shop or listings have been viewed on Etsy, visits are only counted if a person goes to your shop. To help you understand Etsy visits vs views better, let’s take an example for visits.
Given that you are browsing Etsy and searching for a necklace. Etsy then shows you the result pages, and you browse them. After that, you click to view a random listing. That’s when Etsy counts you as a view. But you just don’t stop there. Since you have a little interest in this listing and wonder what other items the shop is putting on the marketplace, you click the shop name and land at a storefront. You are now an Etsy shop visitor.
Another example can be you clicking an Etsy shop’s URL from any place and following the URL to land at a storefront. You’ll then be a unique visitor and counted to the system.
Are visits important to sellers? Once again, it is absolutely a big metric to measure and follow up. That’s why we suggest that if you are running an Etsy shop, you’d better check your visits frequently. Whenever you want to check this metric, follow the steps to check views we’ve mentioned. You can also check your Etsy shop visits from there.
What is the Difference between Views and Visits on Etsy?
The biggest difference between Etsy views vs visits is that one visitor can have many views on your shop, and Etsy’s report goes strict on these two metrics. Explaining these two metrics more clearly, Etsy views only indicate how many times your listings are displayed, while visits show a shopper has actually come to your page. They may have spent some more time checking on your other items as well.
Do Etsy views and visits show anything about your potential shoppers? We bet they do, in distinguished ways. That is another difference between Etsy views and visits we think you should know.
About Etsy views
In most cases, Etsy views show you a lot about how your SEO efforts on the marketplace goes and if your listings are attractive to the eye. If you have many Etsy shop views, it is quite a positive sign.
This means you are doing a great job on SEO. Your listings perhaps show up at the top result pages, and they are likely eye-catching. But lots of Etsy shop views doesn’t always lead to a raise in your total orders or conversion rate. Nonetheless, there are still some good signs, and you should keep up the good work with your listings.
How many views does it take to get sales on Etsy? Etsy sellers are saying that it takes about 100 views (for a small store) before sales can happen.
About Etsy visits
If you have many visitors to your Etsy shop, there is a high chance you may boost your total orders and conversion rates. Even if visits don’t always mean a sale is happening, the metric partly shows that your shop has a lot of interested shoppers. And why do we state that a visit can indicate that a shopper is interested, rather than a view?
As we explained Etsy views vs visits earlier, a view only tells how many times your listings are displayed, not necessarily on your Etsy page. Meanwhile, a visit tells that someone has actually come to your shop and they may check other items out. And why not take your chances given that you have so many people coming to your storefront?
In case you have a good rate of unique Etsy visitors, you may want to focus on your shop’s impression, promotions, and any special discounts to boost your sales. However, don’t forget about the ongoing SEO efforts to make sure that your listings can reach as many people as possible.
Is it Important to Compare Views and Visits on Etsy?
First, let’s answer this question – Is it important to compare your Etsy views vs visits? Yes, it is. Since each metric tells you different things about your shop’s interested buyers and perhaps sales potential, comparing them frequently gains you valuable insights. Based on those insights, you are more likely to make data-driven decisions within your online business.
But do your views and visits always go hand in hand? No, they definitely don’t. Speaking of which, we are going to give you a few Cases of your Etsy total views vs visits.
High views and high visits
High views and high visits are great signs. Your shop is going great on Etsy search results, and you are targeting the right audience. Also, many people are interested in your listings, so it would be best to make room for optimization. Adding to that, if you have any campaigns to boost sales, consider bringing them into the scene.
High views but low visits
In this case, you may be doing great with listing visibility on all platforms. However, you may want to detect why you have low visits. The most common reasons for high Etsy views but low visits are page navigation (mostly technical issues), unclear call to action, and overwhelming product number.
Low views but high visits
If you find yourself in the third case – low views but high visits, you have a targeted audience who are interested in your items. However, you may want to check your SEO efforts on the marketplace and perhaps other platforms. It can be the main reason for your lack of visibility. Moreover, lack of promotion on social media can be a cause.
Low views and low visits
It’s quite an unfortunate sign here. There are reasons why you have low Etsy views and visits. Some of them are poor SEO performance and negative customer feedback. It can also be your current listings not reaching the expectations set out. Hence, you may want to take some time optimizing your Etsy page.
Notes: Your Etsy total views and visits may vary but is there any good ratio between them? Yes, there is. According to sources, an “Etsy views to visits” ratio of 2% is quite ideal. This means around 2% of your total Etsy shop viewers clicking on your shop’s URL would be a positive sign.
How to Increase Etsy Views and Visits to Your Shop?
Are you clear about Etsy visits vs views yet? We definitely hope for a big yes. But the comparison of Etsy views vs visits aren’t the only thing we want to deliver.
As we discussed above, both Etsy views and visits are crucial metrics for any sellers. In fact, they can raise your chances of sales on the marketplace. That’s why we would suggest that you increase these metrics to their best.
Speaking of which, we’ve got you some practices:
- Increase your Etsy SEO efforts: Focus on Etsy SEO and Google SEO. This means you should optimize the factors: product titles, product descriptions, keywords, brand consistency, and 5-star customer rating.
- Utilize Etsy ads: It’s advisable to use Etsy onsite and offsite ads to boost views and visits. Onsite means your listings are displayed on the first result pages. Offsite ads are about getting views and visits from advertising campaigns on other platforms like Facebook or Instagram.
- Improve listing photo quality: 1024×1024 pixels is the minimum size for your images on Etsy. Or else, we suggest you go with the 2048×2048 pixels.
- Stay updated with seasonal demands: Updating trends and seasonal demands is a must for any Etsy sellers. Use tools like eRank, Etsy seller dashboard, or even the search bar to stay tuned.
- Engage on social media: The power of social media is beyond anything, especially with the TikTok phenomenon. Try to leverage TikTok and other dynamic social media within your region or community.
Other Key Etsy Metrics for Sellers
That’s pretty much what we’ve got for Etsy views vs visits. Besides those two metrics, there are a few others you need to pay attention:
- Orders: This is the total number of orders your shop has got. Remember, Orders don’t refer to the number of items sold (for one product listing) but the total quantity.
- Conversion rate: The conversion rate represents the proportion of visitors who end up making a purchase. It’s calculated by dividing the number of orders by the total number of visits and then multiplying by 100.
- Revenue: The revenue metric is your total earnings from all items sold on Etsy, minus shipping and taxes.
Etsy Shop Views vs Visits: Our Final Words
We hope this article has been helpful to you as we walk you through the major difference of an Etsy view and visit. To recap our delivered content, here is a takeaway: A visit can have a lot of views, and viewers don’t always convert into shop visitors.
Apart from views and visits, you should also pay attention to your order number, conversion rate, and revenue to make data-informed decisions. That’s for this topic! If you are an Etsy seller and still figuring your way out, we are more than happy to help with our Etsy-focused blog.
More than that, we also offer you Masstic – an all-in-one platform to analyze, track, and seize your strategies on Etsy. Contact us anytime when you need our consultancy. Happy selling!
