If you’ve recently opened an Etsy shop or are making significant changes to your store, you might be looking for how to write an effective Etsy shop announcement. From new product launches to shipping updates or taking a short break, your shop announcement is the go-to place for buyers to stay updated.
In this article, we’ll explore what makes a great Etsy shop announcement, how to create one and share inspiring examples to help you get started.
Table of Contents:
- What is an Etsy Shop Announcement?
- Steps to Add an Etsy Shop Announcement
- Tips for Writing an Effective Shop Announcement
- Examples of Etsy Shop Announcements for Different Purposes
What is an Etsy Shop Announcement?
A shop announcement on Etsy is a customizable message that sellers often use to deliver important news to their customers. This message appears at the top of your Etsy shop’s homepage, making it one of the first things visitors see when they enter your store.
The Purpose of Etsy Shop Announcements
Now you might also wonder, what are these Etsy shop announcements for? Shop announcements on Etsy can serve multiple purposes:
- Communication: Keep customers informed about shipping delays, holiday hours, or other time-sensitive information, as well as address customer’s concerns or commonly asked questions.
- Promotion: Highlight special offers, new product launches, or upcoming sales.
- Branding: Reinforce your brand’s voice and values, making your shop feel more personal and engaging.
- Boost traffic and sales: Shop announcement is one of many factors that Etsy’s algorithm considers, so it can be a valuable tool for optimizing your search ranking and increasing your shop’s visibility when users search for related products.
All in all, using shop announcements effectively can enhance customer experience, build loyalty, and keep your shop running smoothly.
>>> If you’re just starting out and looking for a comprehensive guide to kickstart your business, check out this article on How to Sell on Etsy for Beginners: 12 easy steps.
How to Add an Etsy Shop Announcement: A Step-by-Step Guide
To create an Etsy shop announcement, follow these 8 simple steps:
Step 1: Log in to your Etsy seller account and Navigate to your Shop Manager.
Step 2: Under Sales Channels, select the pencil icon next to your shop name.
Step 3: Scroll down below your listings to the Announcement section.
Step 4: Select “Add a shop announcement” or “Edit”.
Step 5: Add your announcement.
Step 6: Choose “Save”.
* Notes:
- How often should I post shop announcements? There are no limits to adding or editing shop announcements. However, frequent updates could become overwhelming for buyers. The best practice would be to update them only when needed and keep an SEO-friendly welcome statement for most of the year.
- Can I edit or delete an Etsy shop announcement after publishing it? Yes, you can edit or delete an announcement. At step 4 of the guide above, you also have an “Edit” option.
Tips for Writing an Effective Shop Announcement
Now that you know how to create an Etsy shop announcement, let’s focus on crafting one that will resonate with your customers and drive results. Before you start typing up a storm, check out these tips to ensure your announcements are clear, engaging, and effective.
1. Keep it short and sweet:
- Limit the length: Aim for a maximum of 200 characters for the headline and a few sentences for the body. The more concise an announcement is, the more likely it is to be read and remembered.
- Do your SEO research: Research relevant SEO keywords to include in the announcement. That said, avoid overstuffing your announcement. Focus on creating a natural and engaging message.
- Use a strong headline: As you can see from the example above, Etsy doesn’t give much space to display shop announcement on both desktop and app interfaces. Most of the time the announcement gets cut off after 1-2 lines. So a short headline that highlights the most important information would be the best way to prompt buyers to read more.
- Use bullet points: Try breaking up your body text into bullet points to make it easier to follow.
- Add a clear call to action: Encourage buyers to take the next step. Make the action simple and direct, whether it is checking out a new product, claiming a promotion, subscribing to your newsletter, or following your shop.
2. Use clear language:
- Avoid jargon: Keep your language simple and easy to understand. Avoid using technical terms or overly complex sentences that might confuse your customers. If you must use a technical term, provide a clear and concise explanation.
- Test your announcement: Ask a friend or family member to review your announcement for feedback.
- Proofread carefully: Proofread your announcement or use spellcheckers to catch any spelling, grammar, and punctuation errors.
Examples of Etsy Shop Announcements for Different Purposes
Etsy shop announcement is an incredibly versatile tool to engage with your customers. Beyond technical updates like vacation notices or shop policy changes, they can also be used for branding and redirecting traffic. Let’s explore several creative ways to write an effective Etsy shop announcement and make the most of this powerful feature with our 15+ handpicked announcement examples.
1. Shop Opening & Shop Introduction Announcement
One of the most common uses for shop announcements is to introduce your shop and welcome buyers. Whether you’re just starting out or looking to refresh your branding, a well-crafted introduction can leave a lasting impression. Share your shop’s mission, highlight your unique selling points, and invite customers to explore your products. Feel free to get creative and personalize your announcement to reflect your brand’s personality. It’s also an excellent opportunity to link to your social media and other plugins.
Here are some standard templates:
Example 1: Welcome to [Shop Name]! We’re excited to bring you unique, handcrafted items made with love and care. Explore our collections and follow us on Instagram @handcraftstudio for exclusive offers. Thank you for supporting small businesses!
Example 2: Hello! I’m [Name], owner of [Shop Name]. We specialize in [brief product description]. Take a look around, and feel free to message us with any questions.
And here are some real shop examples:
* Notes: You can try keeping your shop introduction and only adding time-sensitive news to the top of the announcement when needed. That way when the news is no longer needed, you can simply delete it and the original introduction is back. Check out this example:
2. Shop Vacation Announcement
When placing your Etsy shop in vacation mode, it’s important to inform your customers about any delays in order fulfillment. Vacation mode announcements should include the specific dates and length of your absence and reassure customers that their orders will be handled as soon as you return.
- Example 1: “We’re on vacation from [Date] to [Date]. Orders placed during this time will be processed once we’re back!”
- Example 2: “Taking a short break! Our shop will be on vacation mode until [Date]. Thank you for your understanding, and we’ll be back soon!”
- Example 3: “We’re moving! Our shop will be temporarily closed from [Date] to [Date] for relocation. Stay tuned for new inventory!”
3. New Product Launches & Promotion Announcement
New offer announcements or sales announcement should create excitement and urgency, with a strong call to action. You will need a concise and compelling headline to attract attention. Try writing the headline in all caps, include the time limit, uses emojis or phrases like “Don’t miss out” or “Limited Stock Available”. You might also add some quick details about the new offer to let customers know what’s new and why it’s worth checking out. A few good examples are:
If you have a certain time limit for the sales or a set launch date buyers should look forward to, include the specific date in the announcement. Avoid only using ambiguous words like “next week”,”soon” or “tomorrow”, which might confuse your customers.
4. Shop Update Announcement & Shop Rule Announcement
Shop update and policy announcements keep your loyal customers in the loop about any significant changes and your new buyers informed about what to expect from your shop. Whether it’s commonly asked questions, new shipping policies, temporary closure or a move, these announcements should be clear and informative to manage customer expectations.
Etsy shop announcements are a powerful tool for driving customer engagement, boosting sales, and improving your shop’s overall performance. By following the tips and examples provided above, we hope you can now create clear and compelling announcements. Remember, effective shop announcements go beyond simply informing customers. They are also an opportunity to build relationships, promote your brand, and drive traffic to your shop.
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>>> If you are planning on a rebrand and still haven’t landed on a perfect shop name yet. Check out our Etsy Shop Name Idea List
