Thinking about rebranding or just feeling like your current Etsy shop name no longer fits? Changing your Etsy shop name can feel like a big decision, but it’s also a great opportunity to refresh your brand and attract new customers. While Etsy has made shop name editing fairly straightforward, there are still a few important steps to follow for a smooth transition.
In this guide, we’ll walk you through everything you need to know about changing your Etsy shop name, from step-by-step instructions to naming tips and handling common problems.
Table of Contents:
- Before Changing Your Etsy Shop Name
- Step-by-Step Guide: How To Change Your Etsy Shop Name
- After Changing Shop Name: Maintaining SEO Ranking and Traffic
- Tips for Choosing The Best Etsy Shop Name
What To Consider Before Changing Your Etsy Shop Name
Etsy’s Naming Rules
Before changing your shop name, there are a few things to consider. You’ll need to make sure the new name complies with Etsy’s guidelines. Check out these Etsy shop name criteria:
- Shop names have to be between 4-20 characters.
- Shop names can’t have spaces between words. Example: Use “TrendyCraftCorner” instead of “Trendy Craft Corner”
- Etsy naming guidelines don’t allow punctuation, symbols, or unique characters but underscores are allowed. Example: “#Craft@Corner” is not valid, but “Craft_Corner” is okay
- How many times can you change your Etsy shop name? If your shop has been opened, you can change its name up to 5 times. After that, you’ll need to contact customer support if further changes are needed. If your shop is not yet open, you can change it as many times as you want.
- How often can you change your shop name? There is no time limit between changes, but you can only change up to 5 times before you need to get approval.
- Can I change my shop name on the mobile app? Currently, it’s not possible to change Etsy shop name on mobile using the app yet. Try using your PC, laptop, or use the browser on your phone instead.
It’s also best to do research thoroughly before changing your shop name to having to do multiple changes. If you haven’t decided on a name, check out these 200+ Impressive Etsy Shop Name Ideas.
How To Change Your Etsy Shop Name: Step-by-Step Guide
Now let’s get to the main part, here is the latest guide to changing your Etsy shop name:
Step 1: Log into your account.
Step 2: Go to Shop Manager.
Step 3: Select Settings >> Select Info & Appearance.
Step 4: Click on Shop Name.
Step 5: Enter your new shop name.
Step 6: Click Save.
* Notes:
If the new Etsy shop name you type in is already taken by another seller – it can’t be used again due to intellectual property rights. You can try adding a word like designs, boutique, shop, jewels, gifts, etc. to the end or adding underscores. Don’t worry, you can try entering as many different names as you like until you find one that’s available. If you hold the intellectual property rights to a copyright or trademark name and it’s not available, contact Etsy Support for assistance.
*Notes:
Be careful, if you’ve changed to a new name, you cannot change it back to the previous name. Once a name is used it can never be used again, either by you or by someone else.
How to Maintain SEO Ranking and Traffic after Changing Shop Name
Once you’ve successfully changed your Etsy shop name, there’s some important follow-up work to minimize any impact on your SEO ranking and reinforce the new brand. Especially if your current business is already well-established, switching to a new shop name could affect your visibility both on Etsy and search engines like Google. Here are a few tips to help with that.
Update Branding Materials and Content
First, make sure all branding materials and content that bear your old shop name are updated to reflect the new one. This includes your shop title, shop description, tags, logo, banners, business cards, packaging, and any other branded content.
Tags and shop titles are important elements that Etsy’s search algorithms use, so check on them. Besides adding new tags, you might consider keeping tags with the old name for a few months after the name change, before completely removing them. If you’ve been using custom packaging or labels, now’s the time to update those too.
Update External Links & Social Media
After the new name is saved, Etsy will change your shop URL to reflect the new shop name. Links to your previous shop name will also automatically redirect to the new one. That said, you should still update external links if you have a blog or a website that is linked to your Etsy shop. Consistency across platforms is key to build a strong, recognizable brand and avoid any confusion for buyers. If your shop is on Instagram, Facebook, Twitter or Pinterest, be sure to update those as well.
Inform Your Customers
Your loyal customers should be the first to know about your new shop name. Etsy will automatically display an icon next to your shop name on shop pages and shop search results for 45 days after the change to inform buyers. However, consider posting an Etsy shop announcement or sending out an email to let them know about the change and any other product updates. This not only keeps them informed but also gives you a chance to build trust and connect with your customers.
Keep an Eye on Your Traffic
After making the change, monitor your shop’s traffic and SEO performance. You can use tools like Google Analytics or Etsy’s Shop Stats to check for any fluctuations in visits, sales, and search rankings. If you notice a dip, go back and double-check your keywords, tags, or descriptions.
Tips for Choosing The Best Etsy Shop Name
While it is only a simple edit, a shop rebrand can have a big impact on your business and how customers find you online. A well-chosen new name could noticeably improve your search rankings, and eventually your sales. Below are several helpful naming tips to keep in mind.
A new Etsy shop name can be a big change, but with the right approach, it can be a great opportunity to breathe new life into your brand. We hope that after reading this article, you’ll feel confident changing your Etsy shop name while keeping everything in check.
>>> Looking for more Etsy shop name ideas? If you’re running an art shop, don’t miss our 200+ Etsy Shop Name Idea For Art Businesses.
>> Did you find this helpful? Visit Masstic for more expert tips and inspiration on choosing the best Etsy shop name and accelerating your business.
